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NARRATIVE & NUMBERS

Narrative for meaning, numbers for the proof.

Search, reviews, and AI are describing your organization. Narrative & Numbers is a bi-weekly newsletter that focuses on brand and reputation in the age of AI. Each article takes on one idea like how brands are interpreted, Brand Engine Optimization (BEO), brand congruence, and how to measure whether your communications efforts are working.

The complete articles live here. A shorter version goes out on LinkedIn every two weeks.

  1. Narrative & Numbers masthead: the Spotted Pony PR horse mark in cobalt above an eye with a segmented iris.

    October 15, 2026

    Brand Before AI Visibility

    Do you know if your brand is ready for AI to describe it?

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  2. Narrative & Numbers masthead: the Spotted Pony PR horse mark in cobalt beside two concentric progress rings.

    September 30, 2026 · Measurement

    Measuring Brand in the Interpretation Era

    How to measure brand and reputation in the age of AI: know what the world sees, what to do about it, and whether it's working.

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  3. Narrative & Numbers masthead: the Spotted Pony PR horse mark in cobalt beside an article title, The Interpretation Era.

    September 17, 2026

    The Interpretation Era

    AI is now the internet's interpreter.

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