Knowing what the world says about you costs less than not knowing
Get the same instrument at every tier. You are never buying a lesser version of SPOTTED. The higher tiers mean more seats, more runs, more room.
Foundation
For the small organization or solo brand that needs a real read and a plan. One brand at a time, and every brand keeps its own record.
Each diagnostic run includes a follow-up diagnostic to see how the numbers moved. Every score is confirmed by your own human in the loop, and every finding comes with a plan attached.
- 2 seats
- 1 diagnostic run per month
- 6 alignment checks (per seat)
- 3 positioning check evaluations (per seat)
- 1 campaign diagnostic (per seat)
- 2 correlation reports (per seat)
- 1 SPOTTED Comparison (per organization)
Post
For the growing team running the loop as a habit. More seats, more runs, and the room to pressure-test campaigns and positioning as you produce them.
- 5 seats
- 3 diagnostic runs per month
- 12 alignment checks (per seat)
- 6 positioning check evaluations (per seat)
- 3 campaign diagnostics (per seat)
- 4 correlation reports (per seat)
- 2 SPOTTED Comparisons (per organization)
Vantage
For the larger organization that needs SPOTTED across departments, at a higher cadence, with the controls a bigger team expects.
- 15 seats
- 6 diagnostic runs per month
- 20 alignment checks (per seat)
- 10 positioning check evaluations (per seat)
- 6 campaign diagnostics (per seat)
- 6 correlation reports (per seat)
- 4 SPOTTED Comparisons (per organization)
- Single sign-on (Google or Microsoft)
Monthly prices are less than the cost of one wrong answer, repeated to every prospect who asks.
Built for the agency that watches over a roster of client brands. Same instrument, same three tiers, priced by how many clients you carry. Every client keeps their own cadence, their own record, and their own working toolbox.
Foundation
The boutique or solo practitioner.
- Up to 3 client organizations
- 2 staff seats (access to the whole roster; seats carry no separate caps)
- Per client organization, every month: one diagnosis with one follow-up
- 6 alignment checks (per client organization)
- 3 positioning check evaluations (per client organization)
- 1 campaign diagnostic (per client organization)
- 2 correlation reports (per client organization)
- 1 SPOTTED Comparison (per client organization)
Post
The established agency with a working roster.
- Up to 10 client organizations
- 5 staff seats
- Per client organization, every month: one diagnosis with one follow-up
- 12 alignment checks (per client organization)
- 6 positioning check evaluations (per client organization)
- 3 campaign diagnostics (per client organization)
- 4 correlation reports (per client organization)
- 2 SPOTTED Comparisons (per client organization)
Vantage
The agency that runs SPOTTED as infrastructure. At a full book of clients, it is not software you open now and then; it is the standing system your client delivery runs on.
- Up to 25 client organizations
- 15 staff seats
- Per client organization, every month: one diagnosis with one follow-up
- 20 alignment checks (per client organization)
- 10 positioning check evaluations (per client organization)
- 6 campaign diagnostics (per client organization)
- 6 correlation reports (per client organization)
- 4 SPOTTED Comparisons (per client organization)
- Single sign-on with Google or Microsoft (agency account)
More than 25 clients? Let's talk. Email support@spottedbrand.com.
At Agency Vantage, SPOTTED stops being a tool you run and becomes part of your agency infrastructure. You are not buying software. You are building the system your client delivery depends on.
An agency pays essentially what its clients would pay running SPOTTED in-house. The tier's value is the consolidation: one workspace, one roster, co-branded deliverables, and a full rung-deep toolbox for every client (a Vantage client carries a richer toolbox than an entire in-house Foundation account). You resell the protection at your own markup, at essentially the same per-run price a client would pay on their own.
Your work goes out under your name. "Powered by SPOTTED" is the part your client can trust and you can bill on: a human-verified, third-party diagnostic is worth more to them than an anonymous deck. Co-branded deliverables read: "Prepared by [Your Agency], powered by SPOTTED."
In-house
Every seat works from the same shared record. That is the point. SPOTTED is built so many voices go in and one congruent record comes out, not so each person keeps a private copy. Roles decide what a person can do, never what they can see: an Administrator runs a diagnostic and rules on the scores; a Contributor reads the record and works the plan. Same record, in front of everyone on the account.
Agency
Your team works from one shared workspace across your whole client roster. Every staff seat sees every client's record, because your agency is one account doing the work. Your clients do not log in; you deliver the results to them. And every account is isolated from every other at the database level, so one agency's roster is never visible to another. A client's runs are seen only by your own staff.
- No credits. We don't sell credits. We sell the diagnosis, the plan, and the proof. When you reach your monthly runs, $29 adds a diagnosis, follow-up included. Nothing to hoard, nothing to burn.
- What a run is. One full diagnosis with one follow-up diagnostic. A run reads one organization and lives in that organization's record. In-house plans pool their monthly runs at the account level, so a team that holds more than one brand chooses where each run goes; agency plans allot runs per client organization.
- Monthly or annual. Pay monthly, or annually to get two months free.
- Caps reset monthly. They don't roll over, and they are set generously to the rhythm the work actually keeps.
- Change tiers anytime. Up or down, whenever your cadence changes.
- Your rate holds. If prices change, your rate stays put for a full year.
- Cancel anytime. No lock-in. If you go, a note to support@spottedbrand.com telling us why helps us make SPOTTED stronger.
Start free
The free Brand Trust Assessment asks how confident you are in the way your brand is experienced. Nine questions, about five minutes, nothing stored. It is the honest first look.
Take the assessment →Subscribe
Foundation at $49 is the accessible way to run SPOTTED yourself, where you are your own human in the loop, ruling on your own scores.
Have it done with you
The Guided Diagnostic is the one-time engagement where Beth Crain, founder of Spotted Pony PR and creator of SPOTTED, is your human in the loop, walking you through the diagnosis and the Blueprint. $499.
Book the Guided Diagnostic →In the app, you are your own human in the loop. In the Guided Diagnostic, Beth is.
Founding members hold their rate. The first fifty accounts to join SPOTTED get a complete diagnostic plus its follow-up free, and keep 30% off any tier, for as long as they stay continuously subscribed. It is not a launch discount that quietly expires. Every invoice reads "Founders' rate, −30%," so the reason you pay less is printed on the bill.
If your account is one of the first fifty, however you signed up, you are already a founder. The rate attaches the moment you subscribe, whenever that is, the claim never expires, and never subscribing costs you nothing. If you cancel and later return, you rejoin at standard rates. Your free run comes with the full toolbox, so you feel the daily protection, not just the diagnosis, before you decide.
