One organization, start to finish.
Waypost Credit Union is a fictional community credit union: genuinely embedded in its community, quietly excellent at service, and nearly invisible everywhere discovery now happens.
This gallery is the complete deliverable chain from its diagnostic, exactly as SPOTTED produces it: diagnosis first, then a plan, then proof. The first run's Brand Trust Score was 2.79. Ninety days of the plan later, the follow-up measured 3.21. Every page explains its numbers in plain language, because no score here ships without a narrative.
Everything below is illustrative. The organization, its competitor, and every finding were invented for this sample.
Dimension research
What one completed run's research looks like across all seven SPOTTED dimensions: scores, findings, and congruence reads.
Scorecard
The one-page summary sheet: all seven scores, both headline scores with their narratives, and the priority gaps.
Blueprint
The complete findings-plus-roadmap document: three priorities with revenue consequences, a 90-day plan, and notes on every dimension.
Remediation & Reinforcement checklist
The Blueprint turned into trackable work, with statuses and dated notes as it happens.
Progress Report
The follow-up diagnostic's proof: how every score moved, and which actions the movement traces to.
Correlation Report
Brand-trust movement placed next to a business measurement the organization chose to share.
SPOTTED Comparison
The brand against a tracked competitor, dimension by dimension, with an explicit Redline Rule read.
Campaign Trust Report
A campaign pressure-tested against the SPOTTED dimensions before launch.
Alignment Check
A draft social post checked against the diagnostic: what aligned, what got flagged, and the suggested direction.
Positioning Check
A finished position built with the 2 Test Rule: the latent need it activates, the honest shared-but-defensible label, and the recorded defense.
Results Presentation
One to two editable slides for the subscriber's own leadership deck: the scores, the work done, and the business connection.
Ready to see your own organization this clearly?
Accounts open October 28
