Waypost Credit Union
Pulled directly from the February 2026 Blueprint — priorities and 90-day plan first, then what to reinforce or fix in each dimension. Track status and leave dated notes as work happens; these feed the next follow-up diagnostic and its progress report.
See remediation from previous runs →Priority gaps
Publish FAQ-style owned content answering real member questions and build consistent third-party mentions AI systems can draw from.
Standardize every public listing and profile to the single legal name, description, and current logo.
Rebuild positioning language on the provable distinct assets; apply the Redline Rule to every sentence.
90-day plan · Days 1–30
Front-line staff invite a review at natural service moments; every review gets a public response.
90-day plan · Days 31–60
Lead with member outcomes; translate or retire jargon.
By dimension
T — Trusted
Specific outcomes with permission, published where prospects research.
E — Embedded
Document nine years of the financial-literacy program with photos, reach, and partner schools.
