Waypost Credit Union
One to two editable slides a subscriber shows their own leadership to support continued investment: where the brand stands, the work done, and the business connection. On a real account this downloads as an editable PowerPoint slide that is deliberately unbranded — it inherits your own deck template's colors and fonts when pasted in, while the scores keep their SPOTTED names so the numbers stay meaningful. It updates as new reports land.
In February 2026 – May 2026, Waypost Credit Union closed 1 priority brand gap. Brand Trust rose from 2.79 to 3.21; Brand Congruence rose from 3.00 to 3.57.
1 of 7 priority gaps closed, from the remediation checklist.
Every household that asks an AI assistant or search engine where to bank is currently handed to a competitor before Waypost is even considered. At the branch network's own estimate of new-household value, a single lost shortlist appearance per week is a five-figure annual leak.
Correlation: Notable correlation. New member applications moved alongside the brand-trust work with a clear shape: flat through the baseline months (82, 78), turning upward the month the naming cleanup and FAQ went live (85), and climbing through the visibility gains to 121 by June, a 48 percent rise from the February low. The steepest monthly gains coincided with the two discovery-layer milestones, the listing cleanup surfacing one consistent name and the local-press story adding citable coverage. Score movement tracked the same window: Trust rose from 2.79 to 3.21 across the same period the application curve turned.
The brand is measurably clearer and more trusted, and we're tracking whether it's moving the numbers we watch. Continued diagnostics to repair and reinforce are recommended.
Scores are measured from your real public presence and confirmed by a real person, not just AI. Correlations are reported with their strength. Nothing here is modeled or inflated.
